brand introduction: "celucasn" sub-brand.
das leben is a brand that is simple and full of warm details. advocates daily life, simplicity, comfort, warmth and joyful attitude to life.
brand positioning: simple lifestyle brand, for the general public of 18-30 years old consumer groups. suitable for everyday home and casual wear, simple style, versatile and practical, classic time.
brand style: life, simplicity, comfort, warmth, and joy.
advertising slogan: back to life